McDonald's McRib Doesn't Actually Boost Bitcoin's Price, Sorry Everyone

Experts say there is "no correlation at all." The McDonald's McRib has become a crypto meme in recent years, due to many traders believing that its reintroduction to the menu precedes a boost in Bitcoin's price. And, with the tangy pork sandwich back in certain states across the U.S., crypto traders are getting excited.

But experts have taken the McRib theory off the menu, saying that those parroting the theory are forgetting all of the times that the McRib hasn't coincided with a Bitcoin price increase. BTC historically goes up >2x after the McRib returns. Not financial advice. pic.twitter.com/RxBuzcVht5 — internbrah (@internbrah) October 22, 2026 "There is no correlation at all," Luke Nolan, senior researcher at CoinShares, told Decrypt.